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Discipline
Hotel and Tourism Management
41
Business
21
PolyU Distinguished Lectures
1
Refined Subjects
Marketing
37
Human Resources
1
Technology and Innovation
1
Transportation
1
Keywords
Hospitality industry -- Marketing
21
Hotels -- Marketing
18
Target marketing
7
Branding (Marketing)
6
Internet marketing
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Keywords
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Resource Type
Others
34
MOOC
4
Video
3
Creator / Instructor
Lin, Pearl
36
Chai, Xiao Xia
1
Chee, Wing Yan Olivia
1
Chen, Long
1
Chen, Wenting
1
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Creator / Instructors
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Affiliation
Hong Kong Polytechnic University
25
University of Aegean
1
Year
2023
34
2018
4
2017
1
2021
1
Language
English
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41
Chinese
20
Used in
HTM534 Managing Marketing in the Hospitality and Tourism Industry
35
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